In today’s world, a compelling brand is one of the keys to success for businesses and other organizations. Rotary has competition when it comes to attracting new members and by creating more awareness of the Rotary brand we can attract new members to expand our impact and share our relevance. 
While many people have heard of Rotary, few people actually understand what Rotary clubs do. In fact, 35 percent of the public is unfamiliar with any Rotary program, including their local club. That’s why Rotary has created a new global ad campaign called “People of Action.” The ads are available for download at / brand center, where you’ll also find guidelines on how to use and localize each element, making it easier for clubs in any part of the world to tell their story in a consistent, compelling way
District 5010
Public Image Committee
Bennett McGrath - Petersburg 
Gretchen Klein - Anchorage 
Katherine Beers - Juneau Innovators
Michelle O’Brien PDG - First City
Nicki Engstrom - Kenai 
Pat Tully - First City
Penny Palmquist - Anchorage Hillside
Riley Rudd - Matsu
Soldotna Jess Gutzwiler - Seward 
Wayne Clark - Fairbanks 
Will Morrow - Soldotna RC, Media Relations Officer
All Clubs have their own PI Chairs/teams